As your REALTOR® in the real estate industry, I know it’s important to maintain the highest level of ethics. That’s part of the agency agreement. I must perform of what’s required in this business.
As your REALTOR®, I must keep confidential any information given by you and all parties involved, especially information that may be damaging to the client in a negotiation. The same goes pertaining to your business, financial or personal affairs or motivations.
I must be accountable in every step in the real estate transaction that goes smoothly and nothing falls through that that may cause a deal to end. I shall be accountable in my goals to serve you the client to the best of my ability. All have to be specific, measurable, realistic, and time-bound.
Reasonable care is important knowing that I’m expected to have the knowledge to guide you, as the client through the entire negotiating and transaction process until the close of escrow. I’m not just a seller, I’m your advocate.
I must show loyalty to you in order to keep your best interests of those of any other party including me. Commission negotiations are not a factor in the property preferences including bonuses if Property A offers 3% commission over property B at 2.5%. I let you, the buyer buy what you want.
I must show obedience. Example: When I’m your listing agent and two offers are submitted to you. I must present both offers to you. You have a decision to make. If an offer A had a list price of $199,000 on a Conventional loan, and offer B came in at $200,000 on an FHA, and they decide on Offer A because of better financing terms and underwriting process is the easiest way, I’m instructed to accept Offer B, as long nothing violates Equal Housing.
It’s the best interests of you and only you. My job is to serve your best interest to the best of my ability in the real estate process. I’m your advocate in the decision-making process. This is more than just being a salesperson. Part of advocacy is to protect you, the client in each situation in the transaction until the close of escrow.
I shall disclose any material facts. If the buyer asks about the seller’s financial situation and I knew about it, yes, it’s my duty to disclose that information for more negotiating power.
These are the steps as your listing or selling agent to perform every duty diligently. When you hire me as your REALTOR® it is my job to hold the “utmost and “extraordinary” diligence to you.
Jim Plummer, ABR, GRI, rCRMS
“Call the Plummer”